China is not only the most populous country in the world; it also has the largest number of Internet users. The Chinese language is presently the most commonly used language in the world, and it is spoken in China, Taiwan, Hong Kong, Singapore, and many other places around the world. Most of the people who speak Chinese do not understand English, and they will rarely visit English websites. As such, the only way that you can tap into the online market is to translate your web site into Chinese. Translation will give you access to approximately 20% of the world’s population, and this can take your online success to a whole new level.
If you have your website translated into Chinese, you may not even have to advertise yourself to reach out to the China people. Your website may appear in Baidu, the most popular China search engine, when someone uses relevant keywords to perform a search. If you have a lot of Chinese content in your website, you will be able to get higher rankings in Baidu, which will improve the visibility of your web site significantly. With so many China people using the Internet, it is not surprising that the number of visitors in your website will double or triple after you translate your web content into Chinese.
Another benefit of translation is that it can make your web site look more professional and authoritative. Internet users have the impression that websites with translated content are reputable businesses, and they prefer to buy products or services from these websites. If you translate your web content into Chinese, using the professional Chinese translation services you are taking extra measures to reach out to China Internet users, and this shows your commitment to meeting the needs of your customers. In turn, your customers will feel more encouraged to buy from you and introduce your web site to their friends.
Additionally, Chinese translation will make your website user-friendlier to the China people. Since they can understand all the content in your website, they can navigate your website more efficiently, find the information they need about your products, read your terms and conditions, learn about your shipping rates and regulations, make well-informed choices, and place orders more confidently. This will make their shopping experience more complete. Many online businesses lose foreign customers because they are unable to provide a satisfying shopping experience for them. You can avoid this by translating your entire web site into Chinese.