If you are wondering how small business SEO will benefit you, there are a number ways that it will. SEO is an abbreviation for a business marketing strategy, which is called search engine optimization. If we break down this word then it means making your website, whether it is a business website, a blog, or a personal website, optimized for search engines or making it as easy as possible for a search engine to find your website. When someone enters a keyword into a search engine, the search engine goes and looks for that keyword in the text of a website.
When a search engine looks through the websites searching for a certain keyword, it tends to focus on certain parts of the page. For example, the titles of the pages in the website are important to the search engine, and it will look for the keywords in the title. Search engines will also focus on a page’s metatag, which is a description of the page that is generally found near the top or the header of the page. So, the aim of small business SEO is to maximize the search engine’s ability to find the webpage in connection with certain keywords.
Many people know this from personal experience – if you search for something online, you will generally pick a search result that you find in the first few pages of results, generally the first two pages. With SEO concepts, the idea is to move your website up in the search engine ratings, so that more people will find it.
With what we know now, you as a business owner need to think about the keywords you want attached to your business. This is one of the first steps in starting your small business SEO. First and foremost, you want your business name to be one of your most important keywords, but you also want some more general keywords. These keywords describe what your business does, makes or sells. For example, if you are a handyman that specializes in hanging cabinets, you want to mention the keyword, cabinets, quite a bit. This way when someone searches for someone who can hang cabinets, your website will be closer to the top. This is one example of small business SEO.
Since search engines often focus on titles and metatags, then this is where you should focus on putting your keywords. You should also take the time to put your keywords in the text of the website. Keywords and their placement are only one small step in small business SEO, but it is a very important one that will make your website more searchable.