Globalization has affected the industry of translation just like every other industry and has led to increased interactions between peoples and cultures of the world and has generated the need for translators and interpreters. Though it is considered as one of the oldest professions of the world but has become an organized industry only after the foundation of WTO in the mid-90s and the increased internet usage further fuelled the growth of translation industry. Today, no multi-national company can survive in the highly competitive global market without the presence or support of skilled and expert translators and interpreters.
Today distinctive business associations are using translation services for broadly differing purposes. Let’s take China for example. There are many people who work in business with China and are not familiar with the Chinese language and their culture. These people or organizations hire Chinese to English translation services to make their work easier.
When looking for Chinese to English translation services, or English to Chinese translation, it is advisable to consider:
· Actual needs and clarity of target audience requirements.
· Availability of native experts.
· Good balance between machine translators and human translators.
· A versatile approach for legal, technical, marketing translations etc.
· Professional translation databases and adequate memory management.
· Understanding and stronghold over both source the language and destination language.
· Cultural dimensions covered in a sure-shot manner.
· Clarity and listing of terminology with the client-resource coming on the same page.
· Good reference base and project expertise.
· Avoidance of costly and unpardonable mistakes due to language disconnect.
· Reliability and certification of resources.
· Quality and time-consciousness.
· Expertise and client base of the professional translation services provider in Chinese and English.
When such factors are undertaken in a serious way, an organisation succeeds in capturing the ever expanding Chinese opportunity with confidence, clarity, and speed. It is a massive market and is no more geographically constrained. Hence, an organisation will only gain if it devises its strategies with a fresh approach and a practical mindset, trying to capture the core of being Chinese and speaking Chinese. That’s much more than simply writing or translating Chinese.
